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Roku Stock Surges on Bullish Analyst Upgrades from Wells Fargo and Morgan Stanley

Roku Stock Surges on Bullish Analyst Upgrades from Wells Fargo and Morgan Stanley

Author:

Global Cryptocurrency

Published:

2026-01-06 10:56:02

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Roku shares jumped 4.3% to $113.44 after Wells Fargo and Morgan Stanley issued bullish upgrades, highlighting the streaming platform's growth potential. Wells Fargo added Roku to its Q1 Tactical Ideas List with a $116 price target, while Morgan Stanley upgraded the stock to Overweight and raised its target to $135—a 60% increase from its previous valuation.

Analysts project Roku's platform revenue will maintain 20% growth into early 2026, with political ad revenue expected to reach $135 million during the midterm election cycle. The upgrades reflect confidence in Roku's earnings power, which the market may be underestimating.

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